Brand Strategist • Community Builder • Innovator

A young woman with long wavy brown hair, blue eyes, and a bright smile, wearing a white top and a chunky silver chain necklace with a heart-shaped pendant, standing against a pixelated blue background.

I help purpose-driven founders shape the future of their industries.

Hi, I'm Callie.

Brand, marketing, and business growth strategy for tech and community brands.

Work with Me

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What I Do

I have over 15+ years of experience as a brand strategist, experience designer and marketing executive in the tech, media, and social impact sectors.

I act as an embedded partner to you and your team and help you build, launch, and scale your industry shaping initiatives.

  • Messaging, Positioning, Creative Direction, Design

  • Funnel creation, social media , content and email strategy. events

  • Audience engagement and partnership development

  • Industry-shaping programs, accelerators, products and more.

  • Develop and launch revenue streams, such as services, sponsorships, memberships, products. Also do grant writing and fundraising.

Brands I’ve Worked With

I've led global, community-driven campaigns that have engaged millions of consumers worldwide.

My work is focused on connection and impact. The programs I’ve developed have engaged millions of customers and tech users across generations, secure over $600K in funding, and generate $1.4 million+ in revenue. My work has been featured in Forbes, Vogue, Harper’s Bazaar and more.

  • Logo of the Global Ministerial Forum with the text 'G M F' and 'Alliance for Securing Democracy'
  • Meta logo with infinity symbol above the word 'Meta' on a black background.
  • Black and white logo for R! YOUTH POWER FUND with a stylized 'R' made of a vinyl record and exclamation mark.
  • Black logo with a tall, narrow silhouette of a chess piece (rook) with a crown-like top, and the word 'ARCHIVE' underneath.
  • The text 'Meta Well' in black font against a white background.
  • Black and white image with the text 'The Makeup' in bold font, featuring a horizontal white stripe across the middle with black text.
  • Text graphic with the words 'UNF'N3SHED' in bold, with a black background.
  • Black and white graphic with a robot figure and the text 'HOPE LAB'
  • NYC Open Data logo with city skyline silhouette
  • A black and white illustration of a character wearing a (presumably) spider costume, breathing fire, against a dark background.
  • Logo of Menlo Security with the company name in a circle
  • Black and white illustration of a tree with a squirrel and a bird on its branches.
  • Logo with black icon and the word 'GURU' in a stylized font
  • Ben & Jerry's logo on a black background.
  • Black logo with a circular emblem featuring a starburst design above the word 'ATHLETA' in all caps.
  • Cyber Collective logo with a globe icon and text in black.

Consulting Packages

Close-up of a swimming pool's clear blue water with sunlight reflecting on the surface.

1:1 Partnership

Close-up image of a cracked and shattered computer screen or monitor.

Lite Advisory

A night sky scene with glowing blue stars of various sizes against a dark blue background, creating a starry cosmic depiction.

Custom Projects

Service Spotlight

3-Month Partnership // Strategy & Support

This 3-month engagement is for founders who are ready to position their brand, craft messaging, and kickstart their first real traction through go-to-market experiments.

What You Get

  • 3 Months of Strategic Advisory: Ongoing guidance, feedback, and support tailored to your venture

  • 2 High-Impact Workshops / Month: Each one focused on brand, narrative, user insight, or GTM moves

  • Messaging & Creative Development: From brand voice to landing page copy to pitch decks

  • GTM Strategy & Experiments: Actionable testing plans to engage your first users or stakeholders

Pixel art of six different icons arranged in a grid, including a purse, a book, a container with a blue label, a purple handbag, a yellow object with a red dot, and a blue and black drink.

You’ll Walk Away With

  • A brand position that’s differentiated and magnetic

  • Messaging that resonates and sells

  • A clear go-to-market plan for early traction

  • Strategic momentum (and confidence)

Pixel art representation of various digital screens and interface windows, including a pixelated website, application windows, and a graph, all in a retro style with vibrant colors.

Ideal For:

  • Founders in early or pre-launch stages

  • Preparing to fundraise, ship, or enter market

  • Experts or operators turning their IP into a business

A computer screen displaying a list of black checkboxes with black text labels, and a top bar of blue and white checkered pattern.
Digital graphic with a hand holding a device on the left, the word 'Callie' written in blue on a light blue square in the center, and text stating 'Apple announces a technological breakthrough of incredible proportions.' The title is crossed out. The top right corner has the text 'BY CALLIE ROJEWSKI @ONLINEANDIR' and a gray arrow pointing to the right in the bottom right corner.
A warning message over a stack of books on a shelf states that the reader is responsible for their story and decisions, mentioning dangers like disaster and death, and including a handwritten attribution by Callie Rojewski.

My Unique Approach

I blend creativity, culture, relational design, and systems thinking. I’m a natural leader [oldest daughter] and believe a better future can be found at “the intersection of…”

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Let’s Talk

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Work w/ Me

Multiple old CRT monitors and television screens hanging from the ceiling with wires, some turned on displaying static or effects, in a chaotic setup.
Hand holding a white flower above clear water, creating ripples.

from: you

to: me

re: ?