An award-winning brand and marketing strategist, Callie has helped purpose-driven startups, Fortune 500 companies and global nonprofits scale through cultural resonance. Her work sits at the intersection of brand ecosystems, digital culture, and community-powered growth.

Through Online & IRL, she leads programs, cohort experiences, and strategic consulting designed to support the next generation of value-aligned platforms — from personal brands to public interest technologies. She is also the creator of WebC, a systems-thinking framework for to empower consumers to have digital sovereignty.

Callie serves on the board of Cyber Collective, a digital safety nonprofit, and EnterTech Agency, where she supports emerging artists and founders navigating entertainment and Web3 technologies.