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The Internet Wants to Know:Who is She?

Meet Callie Rojewski, the Visionary behind Online & IRL

A woman with long reddish-brown hair and blue eyes taking a selfie. She is wearing pearl earrings and a white top. The background is a gradient of pink and gray. There is a computer window at the top with the text 'callie.exe' and a blue informational icon in a speech bubble.
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About Callie

Regular Bio:

Callie (@callieand.co) is a brand and marketing strategist and internet enthusiast on a mission: rebrand online business before logging off one day for good. She has been serving purpose-driven business owners her entire career, and is passionate about building a better future with technology. Marketing—specifically the pressure to stay visible—can get overwhelming for business owners, fast. She believes there is a more sustainable, aligned way forward. Through Online + IRL, she’s dedicated to helping people find the power of their platforms, heal their relationship with the internet, and operate on their on terms and conditions.

Corporate Bio:

Callie Rojewski is the founder of Online & IRL, a platform innovation company reimagining how we show up, connect and grow with integrity.

An award-winning brand and marketing strategist, Callie has helped purpose-driven startups, Fortune 500 companies and global nonprofits scale through cultural resonance. Her work sits at the intersection of brand ecosystems, digital culture, and community-powered growth.

Through Online & IRL, she leads programs, cohort experiences, and strategic consulting designed to support the next generation of value-aligned platforms — from personal brands to public interest technologies. She is also the creator of WebC, a systems-thinking framework for sustainable visibility, digital sovereignty, and human-forward growth.

Callie serves on the board of Cyber Collective, a digital safety nonprofit, and EnterTech Agency, where she supports emerging artists and founders navigating entertainment and Web3 technologies.

A word from Callie on the purpose of this platform:

Definition of the word 'ingenuity' from Oxford Languages dictionary, including pronunciation, part of speech, and meaning as 'the quality of being clever, original, and inventive.'
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Connect with Callie