Your Go-To Brand Marketing Studio

Online and IRL is a brand marketing studio working at the intersection of digital culture, creative technology, and human connection. We help brands, founders, and organizations launch, build, and activate.

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  • Logo of the Global Ministerial Forum with the text 'G M F' and 'Alliance for Securing Democracy'
  • Meta logo with infinity symbol above the word 'Meta' on a black background.
  • Black and white logo for R! YOUTH POWER FUND with a stylized 'R' made of a vinyl record and exclamation mark.
  • Black logo with a tall, narrow silhouette of a chess piece (rook) with a crown-like top, and the word 'ARCHIVE' underneath.
  • The text 'Meta Well' in black font against a white background.
  • Black and white image with the text 'The Makeup' in bold font, featuring a horizontal white stripe across the middle with black text.
  • Text graphic with the words 'UNF'N3SHED' in bold, with a black background.
  • Black and white graphic with a robot figure and the text 'HOPE LAB'
  • NYC Open Data logo with city skyline silhouette
  • A black and white illustration of a character wearing a (presumably) spider costume, breathing fire, against a dark background.
  • Logo of Menlo Security with the company name in a circle
  • Black and white illustration of a tree with a squirrel and a bird on its branches.
  • Logo with black icon and the word 'GURU' in a stylized font
  • Ben & Jerry's logo on a black background.
  • Black logo with a circular emblem featuring a starburst design above the word 'ATHLETA' in all caps.
  • Cyber Collective logo with a globe icon and text in black.

WHAT WE DO

From brand foundations to full campaign execution, we work across every dimension of modern marketing. Our network of creative partners, cultural strategists, and production specialists means you always get the right expertise for the job.

    • Brand strategy & positioning

    • Brand identity development

    • Brand narrative & messaging

    • Brand architecture

    • Rebrands & brand evolution

  • Strategy that prioritizes real connection over vanity metrics. We build marketing systems for brands to help them reach and connect with the right people.

    • Go-to-market strategy

    • Content strategy & marketing

    • Community building & audience activation

    • Campaign strategy & planning

    • Channel strategy (owned, earned, paid)

  • The brand has to fund the mission. We help organizations design revenue models, monetization strategies, and partnership structures that align with their values and scale with their goals.

    • Revenue model design

    • Monetization strategy

    • Sponsorship & partnership development

    • Offer development & pricing strategy

    • Business model consulting

  • The IRL part. We design and execute experiences and brand activations — events, pop-ups, and activations — that put your brand in a room with the right people and create the kind of moments that live beyond the moment.

    • Event concept & design

    • Pop-up activations

    • Experiential campaign development

    • Branded experiences & environments

    • Summit, workshop & retreat production

  • We help teams integrate AI thoughtfully — not reactively. From workflow automation to AI-powered content systems, we build for efficiency without sacrificing the human voice.

    • AI strategy & integration

    • Workflow automation

    • AI-assisted content systems

    • Tech stack consulting (conscious and ethical tooling)

    • Operational systems design

  • The hardest phase. We build the narrative, audience, and growth infrastructure that takes a product from "ready to ship" to "ready to be understood" — and turns early believers into the engine for real adoption.

    • Positioning & value proposition development

    • Go-to-market strategy & launch sequencing

    • Beta & early adopter program design

    • Community acquisition & onboarding infrastructure

    • Product-market fit validation & feedback loops

  • Culture moves faster than marketing. We help brands understand the digital and IRL cultural landscape — and position themselves inside it before their competitors figure out it's shifting.

    • Digital culture research & analysis

    • Trend & audience intelligence

    • Cultural positioning

    • Narrative Strategy

    • Community insight & engagement strategy

    • Social listening strategy

  • The right partnership multiplies both brands. We identify, develop, and execute brand collaborations that make sense culturally, strategically, and commercially.

    • Brand collab strategy & ideation

    • Partner identification & outreach

    • Co-marketing development

    • Collab content & campaign execution

    • Ecosystem & community partnerships

PACKAGES & PROJECT RATES

Discovery Call

We start by listening. You share where you are, where you want to go, and what's in the way. We leave with a clear picture of what you actually need — and whether we're the right fit to build it together.

Strategy Intensive

For when you need to move fast without cutting corners. We go deep on your biggest priorities in one focused session, then stay close for 30 days as you implement. You get the strategy and the support to make it stick. - $1,800/Month

3-Month Partnership

We embed with your team, work through brand, business, and marketing in sequence, and build toward real milestones — not just deliverables. This is where the big shifts happen. - $3,500/Month

Per-Project

Have a specific campaign, launch, or activation in mind? We scope it, build the right team for it, and execute. Clean engagement, clear outcomes. - Starts at $5K

Case Studies

Every brand we work with is navigating the same tension: how do you show up online in a way that actually translates in real life? How do you build something that lasts beyond the next algorithm update?

Here's what happens when strategy meets culture — and culture meets execution.

READ THE RECEIPTS

Let’s Work Together

Let’s get the conversation started. Book a call and we’ll chat through your project and how we can support you.

Not sure where to start? Most people come in through the Strategy Intensive. It's the fastest way to get clarity and momentum — and it's designed to meet you exactly where you are.