Introducing Platform OS™

Radically reset how you show up, connect, and grow online.

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THE PROBLEM

Have you fed the algorithms today? JW.

If you're trying to grow online, it can start to feel like you're stuck in a game you never agreed to play. Post more. Show up perfectly. Feed the algorithms. Craft the perfect AI prompt to optimize your authenticity.

But the real reason you're feeling stuck isn't because you're not trying hard enough. It's because the internet [and the systems driving it] are quietly shaping your creativity, your confidence, and even your sense of self. Until you understand what’s really happening, it’s easy to think the problem is with you. It's not. There’s a deeper story underneath your screen. Once you see it, you can start to build a platform that aligns with the vision you had in the first place.

THE INTERVENTION

When something feels bad, we have to question why it feels that way—and why we are participating.

This includes [but isn’t limited to] the way we show up, connect, and grow online. Modern-day marketing advice will tell you that you simply have to get over the way the internet makes you feel—but that advice doesn’t account for what is going on behind our screens. The more you understand the real dynamics at play, the more power you have to grow in a way that actually feels aligned.

THE SOLUTION

Due to system failure, we WILL be hitting the RESET button. Are you in?

The way you design your brand should not be dictated by ever-changing platforms. It should be designed to evolve, build meaningful relationships. It should be designed to last. The RESET will introduce new insights about our human and digital experiences—insights from different industries and corners of the internet.

ABOUT ME

Meet Your Guide

The Woman Rebranding Online Business Before She Logs Off One Day For Good

Hi! I’m Callie. I spent years mix and matching marketing strategies to grow companies, never feeling like I could show up and connect authentically myself. I’m a brand and marketing strategist. I KNOW all of the playbooks. I’ve used them! I struggled to understand why they weren’t working for me.

I eventually found my way into the tech and social impact sector, working with companies shaping a better future with technology. I worked with academic researchers, policy makers, and advocates fighting for a better future with technology. I learned why the internet feels the way it does—and what we as individuals can do about it.

A deeper understanding of technology [and myself] changed everything for me. I worked with companies to leverage social media to build real relationships, meaningful communities and tangible impact. Everyone trying to grow on social media needs to know that this is possible. You just need to operate on your own terms and conditions.

This was my experience and why I’m here now helping you find your way. The internet needs YOU.

YOU’RE INVITED

Platform OS™ is for entrepreneurs & creators who are:

  • Tired of chasing trends and short-term growth hacks

  • Want to clarify their vision and position their brand for long-term expansion

  • Value authenticity, creativity, and cultural impact as much as income

  • Are multi-passionate, mission-driven, and ready to build something that lasts

  • Feel stuck between doing things "the right way" vs. the true way

  • Ready to lead and embody a new way of showing up online—one that can shift digital culture for good

HOW IT WORKS

Upgrade Your Programming

Over the course of 12 weeks [3 months], we pretty much flip and reverse everything you know to be true about the online space. Your perspective will shift. Things will never be the same. Instead of following other peoples’ blueprints—you will [finally] have everything you need to confidently choose your on adventure.

Understand the Game

Topics* Include:

Algorithms,

Attention & Power

The Personal

Brand Paradox

Marketing Myths

Influence vs. Impact

Network Effects

Reimagining Revenue

+ More

Shift Your Perspective

Creative co-working sessions

[Bi-weekly]

Private online community

for support + collaboration

Tools, templates, prompts and clarity exercises

Upgrade your Platform

Personal Platform OS™

Customizable brand framework, systems and workflows

Creative Leadership

Community Building Best Practices

Guided and/or 1:1 Support

EXCLUSIVE BONUSES

But wait… there’s more!

1 Year Membership

[Fall 2025 Release]

Capsule Cohorts

Seasonal Pop-Up Series

[Live and Pre-Recorded]

Early Access

to Online&IRL Software

[Winter 2025 Release]

FEATURED EXPERTS

Featured Contributors

Insights from different industries and corners of the internet

TAZIN KHAN

Founder/CEO, Cyber Collective

Meg Faibush Kuhn

AI Educator

Kiana Toosi

Brand Futurist

THE

TIERS

Download

GROUP EXPERIENCE

12 live weekly sessions

Creative co-working sessions

Brand OS: Brand and systems framework

Tools, templates

and clarity exercises

Private online community

Featured guest speakers

Exclusive bonuses

THE

Upgrade

Co-Creators Circle + 1:1 SUPPORT

Everything in the group experience

PLUS...

1:1 Session [90 min]

Private chat

Custom strategy recommendations

Tailored leadership development

Material reviews

INSIDE THE RESET

Build on Broken Better Foundations

🔁 Reset Your Business Model

Design an aligned, scalable offer ecosystem rooted in your actual goals, needs, and capacity. No more mimicking business models built for someone else's lifestyle.

🧭 Rediscover Your Audience

Get grounded in your voice, your message, and the deeper “why” behind your brand — so you can connect with the people who actually need you.

🎨 Rebuild Your Creative Confidence

Set new systems in place that give you time back — and protect the energy it takes to do meaningful, visible work.

📲 Reimagine Your Content Strategy

Build a content approach that supports visibility and your well-being — based on real strategy, not algorithm anxiety.

🗣️ Reconnect With Your Voice

Reclaim your perspective, your tone, and your unique way of expressing ideas. We'll help you get out of your head and authentic connect with your purpose to connect with others.

⏳ Reclaim Your Time + Energy

Set new systems in place that give you time back — and protect the energy it takes to do meaningful, visible work.

Testimonials

People are Saying…

F.A.Q.S

Your frequently asked questions, answered.

Still have questions? I’m here for you! Send me a message at callie@onlineandirl.com or book a call with me here.

  • Not at all. Whether you're starting from scratch or evolving an existing presence, this program meets you where you are. The goal isn’t to make you go viral—it’s to help you grow on your terms.

  • Then you’re in the right place. The Reset was created for people who are done forcing visibility, tired of chasing trends, and ready to build something more aligned and sustainable.

  • Plan for around 2–3 hours per week: one 90-minute live session and an hour for integration, reflection, or light creative work. This is not a hustle program—it's designed with spaciousness and intention.

  • Both—and neither, in the traditional sense. The Reset helps you build a brand ecosystem that can hold your full creative identity, support your business model, and evolve with you over time.

  • Perfect! This program is about designing a presence that works for you. Whether you’re posting daily or quietly building behind the scenes, you’ll find a path that aligns with your energy and goals.

  • Yes. Every tier includes access to our private community space, and the higher tiers include feedback, strategy guidance, and 1:1 support to tailor your growth plan.

  • The VIP tier includes everything plus private 1:1 support and reviews of your brand materials.

  • All sessions are recorded and uploaded the same day. You’ll have lifetime access to rewatch any lessons and revisit the materials as you evolve.

  • Yes! Many participants have used professional development stipends to enroll. If you need a reimbursement letter or receipt, I can provide one.

  • Yes, payment plans are available for every tier. Details are available at checkout or upon request.

  • You can email me at callie@onlineandirl.com or DM me on IG to talk through where you’re at. If it’s not the right program, I’ll let you know. Either way, we’ll make sure you’re headed in a better direction.

Join the Waitlist

Have more questions?