WORKSHOP
Return to Attention
Turning Visibility into Value
Featuring
@rubyolu - Power Builder & Narrative Strategist
@byamberburns - Creator Relations & Social Media Expert and Content Creator
What’s your ROA?
Yes, you read that right - “ROA” = Return On Attention
We’ve heard about the limited resource that is attention. As brands, when do we stop asking “how many people saw your content?” in favor of asking what happened because they did?
Did your target audience remember your message?
Take action?
Build a relationship with you and your brand?
Share it with the right people?
As visibility becomes easier to achieve (and increasingly meaningless), your competitive advantage isn’t capturing more attention—it’s making the most of the attention you capture.
That’s why this Online & IRL workshop focuses on “Return on Attention” - the framework for turning every moment of attention into mutual value.
Press Play
Press Play
Press Play
Press Play and Learn:
→ The key factors that convert passive scrolling into meaningful outcomes
→ How to design content strategies that optimize for ROA, not just reach
→ Real-world examples of creators and brands winning with ROA-focused approaches
You’ll also hear from two very special guest speakers—panelists who bring new perspectives to the conversation of “ROA”:
@rubyolu - Power Builder & Narrative Strategist
@byamberburns - Creator Relations & Social Media Expert and Content Creator
